You know the feeling you get when you launch a beautiful new website that you spent 6 months working on. Countless hours figuring out what image to use, where the buttons should go, and imagining how much business this new website will bring you.
Then the site launches and.... nothing.
The reason nothing happens is usually two factors. For starters you have a lack of traffic and the second reason is your website may look great but wasn't optimized for conversions.