The feeling you get when the perfect lead reaches out to you through your website is truly magical. Although I’ve never hit the lottery (more than about $50) I have to imagine the feeling is similar to hitting a jackpot.
A person or company reaches out, has a need for your services and wants to purchase from you… Now imagine having that feeling on a daily basis. Sadly, that probably isn't the reality you live in right now.
Of course, I don’t know you personally but from my experience working with hundreds of clients across nearly 60 industries, I can tell you that there is a clear pattern as to why these companies don’t generate leads from their website.
Most marketing companies will tell you it’s because your website can’t be found on search engines or because you're not active on social media. While that is probably partly true, it’s not the whole picture. I get it, if someone can’t find your site when they are looking for your product or service, they can’t be your customer. With that being said, did you know that on average only 2% of website visitors take action on the first visit? That means 98% of the potential customers who are on your website leave never to return.
I guarantee if you knew how many potential clients were on your website that didn’t reach out it would make you sick to your stomach.